You really need to focus on setting your fan page as a community, next trying to cultivate that community with social ads. Essential to to remember, we’re not advertising a principal sale below. What we’re advertising is a site where people can special event on your niche after which it is purchase from you. Not another way . The best ad in globe won’t make people connect with a page is not ready for interactions. When you have started to cultivate a community around your page, you are take to social advertising.